About the course:
The SEO Bootcamp for Volunteer Organizations: How to Increase Your Website Rankings and Attract Qualified Prospects in 2021 is a 5-session, 8-week course that will meet bi-weekly beginning in February. Each session is 1.5 hours with 60 minutes of teaching and 20-30 minutes of Q&A. Each session includes case study data, homework assignments, and step-by-step guidance.
- Session 1: How to Craft an SEO (search engine optimization) Strategy for Your organization
- Sessions 2: What Prospective Volunteers Are Actually Searching For — And How to Ensure Your Website (Not Your Competitors’) Serves Them a Quality Answer
- Session 3: SEO Optimization Tactics That Will Improve Rankings and Your Website’s UX
- Session 4: How to Analyze SEO Performance and Make Strategic Adjustments Month-Over-Month
- Session 5: Completion + Group Review of Your 6-Month SEO Strategy Plan
Course learning outcomes:
- Learn the fundamentals of how search engines rank content and become equipped with a framework for how to build a short-term and long-term SEO strategy for your organization
- Learn effective strategies for keyword research and how to create content that enables your organization to win on targeted terms
- Learn how to audit your website’s architecture, design, speed, backlinks, and content pathways to identify SEO optimization opportunities
- Learn how to measure SEO performance over time and which software and analytics tools are best suited for nonprofit marketers
This cohort will only be offered once but will have unlimited spots available! If you wish to have your entire staff register and/or your board members go right ahead. The more the merrier! This course is limited to CVN members programs only.
Each cohort session will take place at 2:30 - 4:00pm EST.
Cost is per person. Course valued at $1,000 but offered at discounted price.
- Session 1: February 25th, 2021
- Session 2: March 11th, 2021
- Session 3: March 25th, 2021
- Session 4: April 8th, 2021
- [OPTIONAL] Session 5: April 15th, 2021
Co-Founder and Chief Brand Strategist at Novus and the Director of Marketing Strategy at Direct Development (the parent company of Novus). He has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. Things that pique Zach’s interest at the moment include conversational marketing (specifically how to make chatbots work for donor acquisition), journey-based digital audience profiling, and how to help more organizations become like charity:water.
As Director of Client Success at Novus, Shane’s time is spent ensuring nonprofits are happy and reaching their marketing and fundraising goals. This looks like chatting with clients about their priorities and goals and discussing those with the internal Novus team to put together the strongest strategic plan to reach them. With years of SEO experience, Shane is looking to help nonprofits build a lasting presence on Google’s results pages and grow the overall traffic to their website.
Novus is a nonprofit branding and marketing agency. We’re a team of creators, strategists, and technologists who help nonprofit organizations create sustainable tomorrows, today.
"Zach and Tony are fantastic and engaging leaders who take you on a very real journey through the complex world of marketing. You will walk away with a deeper understanding as well as a concrete plan for your organization!" -Sara Marks, Director of Franciscan Volunteers: No Risk, No Gain
"The Strategic Marketing course offered by CVN and Novus has been such a great addition to my understanding and approach of marketing for Franciscan Volunteer Ministry. Zach and Tony have been able to show us measurable tactics and frameworks for our strategy in a way that is easy to digest and fits with the premise of service programs. I love that the classes are spread out so we have time to apply the concepts to our own organizations and the course size allows us to easily ask questions about our particular programs. It has been a real game changer for FVM and will definitely impact how we strategize for the future." -Emma Edwards, Associate Director of Franciscan Volunteer Ministry