About the course:
Join this 2-day workshop (2-hours each day) to sharpen your email marketing skills and learn the latest best practices for various types of email communications. This workshop is design for beginner/intermediate level communications professionals who are responsible for planning, crafting, and executing email marketing campaigns. We will break through many email misconceptions and uncover the latest data on what works (and what doesn’t) for a variety of types of emails, including:
- One-off marketing emails
- Email workflows (automated nurturing sequences)
- Triggered confirmation emails
- Reminder emails
- Event invitations (virtual and in-person)
Course learning outcomes:
Attendees of this masterclass will come away with several examples of high-performing emails, along with a better understand of dozens of email tactics that can be utilized immediately to improve open rates, click-through rates, deliverability, etc. We’ll discuss timing, high graphics vs. low/no graphics, tone, style, and creativity. The goal of this masterclass is to help you identify the improvement areas of your email communications, arm you with ideas and tactics to make them better, and set you up for success when it comes to long-term email strategy and marketing automation. There is also opportunity for 1:1 follow up with one of the course instructors to get individualized guidance on your email marketing strategy.
This 2-day workshop will only be offered once but will have unlimited spots available! This course is limited to CVN members programs only.
Cost is per person. Course valued at $5,000 but offered at discounted price.
Dates and Times:
- Session 1: June 9th, 2021
- Session 2: June 10th, 2021
Each workshop session will take place from 3:00-5:00pm EDT.
Co-Founder and Chief Brand Strategist at Novus and the Director of Marketing Strategy at Direct Development (the parent company of Novus). He has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. Things that pique Zach’s interest at the moment include conversational marketing (specifically how to make chatbots work for donor acquisition), journey-based digital audience profiling, and how to help more organizations become like charity:water.
Novus is a nonprofit branding and marketing agency. We’re a team of creators, strategists, and technologists who help nonprofit organizations create sustainable tomorrows, today.
"Zach and Tony are fantastic and engaging leaders who take you on a very real journey through the complex world of marketing. You will walk away with a deeper understanding as well as a concrete plan for your organization!" -Sara Marks, Director of Franciscan Volunteers: No Risk, No Gain
"The Strategic Marketing course offered by CVN and Novus has been such a great addition to my understanding and approach of marketing for Franciscan Volunteer Ministry. Zach and Tony have been able to show us measurable tactics and frameworks for our strategy in a way that is easy to digest and fits with the premise of service programs. I love that the classes are spread out so we have time to apply the concepts to our own organizations and the course size allows us to easily ask questions about our particular programs. It has been a real game changer for FVM and will definitely impact how we strategize for the future." -Emma Edwards, Associate Director of Franciscan Volunteer Ministry